今日主題：Why do crazes take off? 一時狂熱為何興起
凱妃老師&派老師共同推薦：雅思聽力最好的課外教材：BBC康康精選雅思會考的主題，堅持每天精聽一定會進步的哦!!
建議方法：
1. 先聽兩三遍 (不看文稿)
2. 再一句一句聽寫 (每句都要聽寫數遍，直到寫出85%以上的字)
3. 最後check文稿，看哪聽不出來，單字沒背過，還是發音不熟。
4. 堅持天天聽，就能每天進步哦。
#BBC 六分鐘英語 MP3音檔 (按右鍵可下載聽)：喜歡的同學，幫忙推或按讚哦~~
http://static.iyuba.com/sounds/minutes/1073.mp3
只有音檔怎夠，聽不懂地方，不用怕，
康康幫你準備好中英文稿了：
中英文稿：
Hello and welcome to 6 Minute English. I’m Alice…
大家好，歡迎收聽六分鐘英語，我是愛麗絲。
And I’m Neil.
我是尼爾。
Neil, what are you doing?
你在做什麼，尼爾？
I saw Squirtle … And … I’m trying to catch it!
我看到了傑尼龜，我要抓住它！
What are you talking about?
你在說什麼？
Pokemon Go, Alice. I’m trying to catch a Pokemon.
口袋妖怪Go。我想抓一隻口袋妖怪。
What?
什麼？
Alice! Keep up! Pokemon Go is a game where these little virtual monsters pop up onto your phone and you have to catch them. There it is again… Ha! Gotcha! I got Squirtle.
愛麗絲！你真的要跟上時代了！口袋妖怪Go是一款遊戲，虛擬的小精靈會突然出現在手機上，你得抓住他們。又出現了！哈！抓住了！我抓住傑尼龜了。
Well done, Neil. Now the subject of today’s show is crazes…
做得好。今天節目的主題是狂熱。
And Pokemon Go is a good example. When it was first released, so many people were downloading the app that servers were crashing all over the place.
口袋妖怪Go就是一個不錯的例子。這款遊戲首次發佈時，許多人都下載了，伺服器都崩潰了。
Perhaps I should explain at this point that a craze or a fad is a sudden and widespread enthusiasm for something, which only lasts a short time. So why do you think this craze for Pokemon Go took off, Neil?
可以這樣解釋，一時狂熱是指突然之間廣為流傳的對某物的熱愛，只持續一小段時間。你覺得口袋妖怪Go為什麼突然興起？
It uses augmented reality – and that’s exciting new technology! It’s fun to play outside– and the game was released over the summer when people want to be outside. And … people are already familiar with the monsters since they were created back in 1995.
這款遊戲用了增強現實技術，是一項很是令人激動的新技術。在外面玩很有意思，這款遊戲在夏天發佈，人們都想到外面去。而且人們都已經很熟悉那些小精靈了，它們1995年就被創造出來了。
Augmented reality by the way, is where digital information is layered on top of what you see through a smartphone or other device, augmenting or adding to it.
增強現實是指，通過手機或其他設備，在你所看到的事物上架設一層數位化資訊。增強所看到的的畫面。
I love this game. But then again, I loved other games in the past. I still have some toys and gadgets from my childhood at home. If there was a fad I would join in, I’m afraid.
我愛這款遊戲。但過去我也喜歡其他遊戲。我家裡還有一些兒時的玩具和小玩意兒。如果有流行的東西，我恐怕會跟風的。
Well, let me test your knowledge about toys that turned into fads. Tell me: what is the best-selling toy of all time? Is it: a) the space hopper? b) the Rubik’s cube also known as magic cube? Or c) the cabbage patch doll?
讓我測試一下你，關於風靡一時的玩具瞭解多少。你能告訴我，一直以來最暢銷的玩具是什麼嗎？a) 彈跳球？b) 魔方？還是 c) 大頭娃娃？
I’ll say b) the Rubik’s cube. I have one and, so do my cousin, my neighbour... my brother… my dog…
我選b) 魔方。我有一個魔方，我的侄子、鄰居、弟弟、我的狗，都有魔方。
Well, we’ll find out if you got the answer right or not later on in the show. But why do we like to participate in crazes? Dr Ben Michaelis, a clinical psychologist from Columbia University in the US, explains.
好了，之後我們再看你回答得是否正確。但為什麼我們喜歡跟風潮流呢？Ben Michaelis教授，美國哥倫比亞大學臨床心理學家會解釋這一點。
When a person or a group perceives an idea or a process or a product as being beneficial to one person or to a group of people, they immediately want to experience that benefit for themselves, which hooks into an ancient evolutionary fear of being left behind or abandoned by our tribes, and so more people join in.
但一個人或一個群體獲取了一個想法、一個過程或一個產品，對這個人或這個團體有好處的話，人們就想立刻進行體驗，從而有利於自身，這和進化有關，古時人們害怕被部族落下或遺棄，所以越來越多的人加入其中。
So Ben Michaelis believes that people join crazes because they are afraid of being abandoned by others in their group. But I don’t think that’s true for me – I just enjoy playing games!
所以Ben Michaelis認為人們跟風潮流是因為擔心被他們的群體遺棄。但我覺得這個不適用於我，我就是喜歡玩遊戲。
Yes, but why have you switched from Angry Birds, to Minecraft, to Pokemon Go in the space of a year? And before that there was Candy Crush and…
好的，但你為什麼一年的時間，從玩憤怒的小鳥，轉至我的世界，又換成口袋妖怪GO？在這之前你還玩過糖果粉碎傳奇。
Well, I get bored after a while.
玩一段時間我就厭倦了。
So it isn’t because other people stop playing it? And they stop talking about it? And it stops being a group thing?
難道不是因為其他人不玩了？他們不再討論這個遊戲？這個遊戲不再是一群人玩了？
Hmm. Maybe there is an element of that. Anyway, I like the idea that we join a craze because it’s beneficial – or good – for us.
好吧，也許是有這方面的因素。總之，我喜歡那個觀點，就是我們加入一種熱潮，是因為它對我們有好處。
I’m not convinced that playing Pokemon Go is beneficial. Did you know, Neil, that in terms of personality type, people who are more emotionally insecure are far more likely to follow a craze? You know, sort of, herd mentality?
我不確信玩口袋妖怪Go有好處。你知道嗎，尼爾，就人格類型來說，那些不太有安全感的人，更容易跟風潮流嗎？你知道的，就有點從眾心理。
Herd mentality describes how people are influenced by their peers to adopt certain behaviours. But it’s fun to be connected with others through a craze. Aren’t you troubled by FOMO?
從眾心理是指人們受周圍人的影響採取某種行為。但通過一種熱潮和其他人取得聯繫，也很有意思。你不會受社交控的困擾嗎？
FOMO – or fear of missing out? Oh no, I have a strong sense of self. But… well, I must admit I like loom bands. Do you remember those little rubber bands you could make jewellery and other stuff out of?
社交控，害怕錯過？不，沒有，我有很強大的自我。但我必須得承認，我喜歡皮筋手鏈。你還記得那種小的皮筋手鏈，可以用一些小首飾或其他小東西做成嗎？
Yes, I remember. David Beckham wore a loom band bracelet…
我記得，貝克漢姆戴過一個皮筋手鏈。
So did the Duchess of Cambridge. They were very popular a couple of years ago and came from a simple idea. Cheong Choon Ng, an immigrant from Malaysia living in the United States, invented the Rainbow Loom after watching his daughters play. Let’s hear his story.
劍橋公爵夫人也戴過。十幾年前這個就流行了，起源於一個很簡單的故事。吳昌俊，一位來自馬來西亞的移民，居住在美國，看到女兒的玩具後，發明了彩虹織機。我們來聽聽他的故事。
The idea of loom band came from my daughters. So one day they came home from school. Two of them were teaching each other how to make rubber band bracelets from those small tiny ponytail size rubber bands. I tried to impress them by making a thicker bracelet that was made from a prototype loom that I fabricated. And it was a success. And they were telling me that those bracelets are so cool, can you make more?
彩虹織機的想法來自于我的女兒。一天他們從學校回到家。其中兩個教對方如何用小馬尾大小的橡膠帶做皮筋手鏈。我想給他們一個驚喜，用我自己做的織機模型做了一條厚一點的手鏈。很成功。他們告訴我，這些手鏈很酷，可以再做一些嗎？
Cheong Choon Ng made a prototype – a first model of a machine from which all others would develop. He posted a video of his daughters making the bracelets and these went viral on the internet.
吳昌俊製作了一台原型機，也就是機器的第一個版本，之後的版本以此為基礎生產。他將女兒製作手鏈的視頻發到網上，迅速在網路上走紅。
Interesting. Now, I think it’s time for the answer to today’s quiz question.
很有意思。我覺得是時候公佈今天問題的答案了。
Yes. I asked: what is the best-selling toy of all time? Is it: a) the space hopper, b) the Rubik’s cube also known as magic cube, or c) the cabbage patch doll?
我的問題是：一直以來最熱銷的玩具是什麼？ a) 彈跳球， b)魔方，還是 c)大頭娃娃？
It has to be the Rubik’s cube!
一定是魔方。
And indeed it is. In the 35 years since the puzzle was available to buy outside of Hungary, where its inventor came from, approximately 350m Rubik’s cubes have been sold, making it the world’s best-selling toy. And they are clever little toys, I must say – there’s some maths in them. Now, let’s hear the words we learned today.
沒錯，確實如此。魔方可以在匈牙利之外的國家買到，已有35年，魔方的發明家來自匈牙利，魔方一經銷售，就成為世界上最熱銷的玩具。魔方是很有意思的小玩具，蘊含一些數學知識。我們聽聽今天的單詞。
They were:
分別有：
craze 狂熱
fad 一時狂熱
augmented reality 增強現實
beneficial 有好處的
herd mentality 從眾心理
FOMO 社交控
prototype 原型
And that’s the end of today’s 6 Minute English. Don’t forget to join us again soon!
今天的六分鐘英語就到這裡。我們下期再見。
Bye!
再見！
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